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TOYOTA

##Celica--right##Toyota's launch of Yaris has given its dealers even more reason to smile, coming on the successful push by Avensis into the fleet market. The mould-breaking small car took the company into a new market and, quite apart from winning a string of awards, has been a huge sales success. There is a restyled Corolla on the way, plus new niche products such as MR2 and Celica. Toyota has been successful in carrying its dealers along with its new plans; hence the franchise now rates third in the UK, behind Jaguar and BMW. Future profitability is rated highly too, even though retained margins have fallen slightly.

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