Lee Collins, managing director of Prestons BMW, Colne, said: “We did this to give ourselves an edge and have now set up sites for several other dealers.” Prestons' website was now the first contact point for 20% of its used car sales, he said.
Konrad McLean, the development consultant who constructed the Prestons' website, said: “It includes an online shop which is the first of its kind for a UK BMW dealership.”
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