Lloyds TSB and Chartered Trust motor finance are to be rebranded under the Black Horse logo.
Phil Stones, who runs the combined operation, said: “The new brand unifies the two operations while maintaining strong links with parent Lloyds TSB bank. It gives us a new innovative approachable look and feel, and underlines our strength and depth.”
Mr Stones returned to Lloyds TSB last May after running Chartered Trust's motor finance operation, which was acquired last autumn.
In an interview for this issue, he said: “The acquisition agreement included a clause allowing us to use the Chartered Trust name only for a limited time.