Texaco is planning to expand its dealer customer base by 15% over the next five years by developing a workshop programme designed to boost aftersales profits.
The lubricants giant claims its Havoline range, relaunched under the programme, offers customers significant savings over synthetic alternatives.
Texaco UK business manager Ray Tighe said: “Dealers can promote the product by telling customers they can gain £2 per tank in fuel savings. They can also cut emissions and get complete engine protection with Havoline Energy.”
Mr Tighe is confident dealers could raise margins by £2 a litre over mineral oil.
“Over the past two years we have moved away from a recommended retail price on lubricants which means the profit margin achievable is up to the dealers knowing what their customers will bear,” he said.
“The 1-litre top-up packs ensure Havoline Energy's fuel saving potential is not lost by being mixed with other products between services. Top-up packs usually carry £4 profit opportunity for dealers. This is an extra £12 per retail service, which over a year can make a significant impact on profitability.”