A Californian company is looking for a UK aftermarket distributor for a new device claimed to offer dramatic reductions in vehicle emissions and improved fuel economy.

San Diego-based International Research and Development says its Super FuelMax is capable of achieving running cost savings of more than 25 per cent on an average car – petrol or diesel.

New York agency Mac Group, which is sounding out the European market on behalf of IRD, says the product is simple to fit and is relatively inexpensive.

Any potential UK distributor would have to cover type approval costs but Mac Group adds that Super FuelMax is already distributed in more than 80 countries and that IRD does not charge franchise, set-up or distributor fees.

Maximum recommended retail price in the States is $100 (£65). The system works by reducing fuel molecule size, resulting in better combustion with fewer emissions.