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Delco Remy gets bullish with 2003 sales targets

Although the company shies away from specifying actual volume sold, and declines to detail annual turnover, it says the boost comes on the back of a 50 per cent increase in stock availability, a 50 per cent rise in UK workforce numbers and improvements in technical support.

"We continue to maintain the best pick rate in the business - 95 per cent," claims Tim Rahill, country manager for the UK and Eire. Delco Remy's highlights of 2002 included a 60 per cent rise in heavy duty sales, the launch of a CD-Rom product identifier, new brake caliper range, new remanufactured steering range, and rotating electrics targets "exceeded beyond targets and expectations", adds Rahill.

"We're not stopping there," he says, hinting at a raft of new product launches throughout the coming year. "We're confident that in 2003 we will double the 2002 volume and we are putting in place a major campaign at installer level to help us achieve this."

The bullish announcement comes as Delco Remy launches a new replacement ignition lead range, comprising 65 single leads, 22 universal leads and more than 550 OE-type lead sets. The new range, which comes with a 12-month warranty, is supported by a catalogue with identifier line drawings and cross-reference to competitor products. Rahill describes pricing as "aggressive in the market".

Delco Remy offers ex-stock availability and next day delivery through its Hadley Heath HQ.

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