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Ford finally unveils new logo

Ford has finally unveiled a modernized version of its signature blue oval logo on the facade of its world headquarters – but will not be changing the logo used on cars and vans.

The change comes three years after the company removed two blue oval "Ford" logos, each weighing six tons and measuring 57 by 20 feet, from its headquarters and replaced them with a "Ford Motor Company" script logo.

"Frankly, it's back where God intended it to be," Bill Ford Jr., the automaker's chairman and chief executive, said at the unveiling. "It never felt right to me to have the oval missing."

The new logo is much the same as the old but features crisper lines and enhanced shadowing around the word "Ford" to make it bolder.

The new design will be used in advertising and on printed material such as annual reports and business cards.

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