The company will launch a hybrid Dodge Ram pick-up in the USA this year, and intends to introduce a hybrid car within “two to three years”. Mercedes-Benz plans to bring a hybrid S-class to the US.
Zetsche is convinced the franchise dealer model is the best system for selling and servicing cars. “If I were invited back to this conference in 25 years, I'd find the franchise dealer alive and well, evolving and adapting, and as strong as ever – probably stronger. No-one has created a better system.” He stressed the importance of the dealer-carmaker relationship adding: “When dealers suffer, we suffer; when they succeed, we succeed.”