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Fiat rolls out new IT link

Fiat will roll out a new IT system across its franchised dealer network next month which it believes will help them to boost sales and customer loyalty.

Links is a web-based product that assists salesmen by offering a consistent approach to the sales process, no matter how experienced or skilled the employee. It requires set fields to be completed with customer information that will prove invaluable in the future, such as how often the owner changes their car, and how much mileage they do a year.

Not only will it help the salesman match the customer to the right car, it will also give an idea of servicing schedules for the aftersales department, and for follow up calls for their next car purchase. “The more we find out, the more we can ensure the customer gets the right car,” says Fiat UK managing director Massimo Toso.

The precise vehicle can be configured with colours and trim via an electronic brochure, and an extensive options list will help the salesman to make those profitable accessories sales. Finance plans can also be sorted out, and the entire offer can be printed off and taken away by the customer.

“The reaction of those dealers who have seen Links is very positive,” says Toso. “They are excited because it acts as a sales tool and a training tool for their sales staff.”

Links, already used by retailers in Spain, Italy and Belgium, also acts as a communicator between Fiat and its dealers. Urgent or important messages can be communicated easily to dealership staff as an automatic prompt appears on the screen.

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