With UK sales up 61% up until the end of April, and the brand heading towards 33,000 car sales this year, Kia claimed the accident was unlikely to make a major impact on its forecast performance.
Paul Carter, a Kia spokesman, admitted that losing the shipment of Rios, Sorentos, Carens, Sedonas and 400 of the recently launched Picanto would mean having to bring forward supplies for the September registration peak.
Carter says: "With our cars very much in demand it is obviously not helpful and we will do all we can to minimise any waiting lists.
“This shipment was not due to arrive until late June so they would not be on sale until August and September. It is a case of protecting the orders we have and providing sufficient stock for the September rush."
Around 4,000 Kias, which are now at the bottom of the South China Sea, were bound for Europe on board the M.V. Hyundai 105, built and operated by Kia's parent company Hyundai.
Kia had already built up launch stocks for the new five-door Picanto small car, which debuted at the Sunday Times Motor Show Live. The company hopes to sell 6,000 Picantos this year, and 10,000 in 2005.