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The great power wall of Nissan

Nissan has sped up its way of developing cars with a 5.5 metre wide projector screen known as a power wall, installed into a specially designed room at Nissan’s design centre in London.

The power wall enables decision-makers to sit together in one room and view full size 3D images of their new designs, even tweaking the odd colour or tone. By having the ‘power wall’ Nissan says it can make decisions about design aspects without the need for expensive clay modelling.

As part of a global ‘power wall’ concept, similar communication environments have been created for the Nissan San Diego Studio in California, Atsuki in Japan, and Farmington Hills, Michigan.

Nissan says the objective is to bring designer and decision makers together more often, accelerating projects through better communication.

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