AM Online

Ad banned for glamorising guns

A television advert for the Land Rover Freelander Sport featuring a woman firing a starting pistol has been banned by regulator Ofcom.

The advert was accused of glamorising and normalising gun culture and encouraging dangerous driving. It featured a woman taking a gun from a drawer and, as her husband climbs into his car, firing it into the air. Ofcom said 348 viewers had complained.

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