The company said it hoped the programme would ‘boost service department business on used and out-of-warranty cars’.
The ‘service reward’ programme has been designed to help dealerships appeal to car owners in the last year of their standard manufacturer’s warranty and purchasers of their used cars.
Industry statistics show that after the warranty period expires consumers migrate in large numbers to smaller, independent garages.
Dave Burns, Northern Europe space manager for BP Lubricants Europe - OEM & workshop marketing, said: “Many of our dealerships are missing out when it comes to service revenue because the consumer just doesn’t see the value.
“The ‘service rewards’ programme addresses this with improved communication of the benefits dealership workshop can provide along with real cost savings. This will secure future business for the dealer.”