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Drive-through sites to have female appeal

BP Lubricants is supporting a new aftermarket concept to be introduced into the UK next year which will offer motorists a drive-through mini-service service without booking.

In ‘n’ Out, is designed to provide maximum convenience to time-pressed customers. Motorists will be offered menu pricing on entering the site, which will range from an oil change to a MoT test or mini-service. Once they have provided their personal details plus the type and model of their car, they will be directed to a service bay.

In ‘n’ Out chief executive Lee Stonehouse says the target is for a mini-service to be completed in 15 minutes. A small team of technicians will work on each car from floor pits, to save time wasted using vehicle lifts. Service parts will be kept in stock for 98% of the car parc.

“We intend to totally transform the preventative maintenance and post-warranty service sector,” says Stonehouse. His target customer is the busy female, so each site will include a comfortable, clean, child-friendly waiting lounge. “If we create something which can capture female drivers, then we’ll capture male customers automatically,” he adds.

Stonehouse is working with construction management company Bovis Lend Lease and property consultant Bartlett Property to identify sites suitable for development as In ‘n’ Out centres. Ideal properties will be sited on arterial roads in corner positions to allow customers easy access and exit, and could be former car showrooms or petrol stations.

A number of key towns, mostly in the midlands, are priority locations. The first sites are expected to begin operation next spring, with a planned total of 300 sites within a few years.

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