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Land Rover dealers hit by Greenpeace

Land Rover has been targeted by Greenpeace activists again, with the group this time disrupting seven of its dealerships on Saturday, after the environmental group vowed a summer protest on gas-guzzling 4x4s.

Greenpeace caused problems for Land Rover three weeks ago when it halted production at its Solihull factory.

According to the FT, protesters will now be attaching notices to 4x4s saying, ‘this gas-guzzling 4x4 is causing climate change’.

Land Rover has said Greenpeace has had no effect on its business and some dealerships claimed that Saturday’s protests boosted business by attracting passersby.

Greenpeace said it was targeting Land Rover because of its Range Rover Sport because, it claims, it has the worst fuel efficiency of any vehicle at 12 miles per gallon.

Land Rover said protesters’ claims about fuel consumption were misleading and that the average fuel consumption of the models produced at its Solihull plant was around 30 miles per gallon.

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