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Proton uses greetings cards to win customer loyalty

Proton is sending out annual vehicle birthday cards to its customers as part of an ongoing customer relationship-building programme.

The cards are being sent to Proton customers across the UK once a year for the first five years of ownership. Each year the customer, on the car’s ‘birthday’, will receive a different offer, ranging from a free 10-point check, to money off their next purchase, and Proton will get the chance to update their customer database.

The theory behind the birthday cards, which Proton have been sending out for over two years, is to offer customers a positive, creative and enticing card that illustrates Proton’s commitment to their owners.

Simon Park, Proton’s general manager of sales and marketing, said: "Reaction from our customers has shown that the birthday cards are very well received and do encourage customers to visit dealers. We have found them to be a very successful marketing tool and an excellent way of building relationships with our customers."

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