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New signage emphasises centres’ technical status

Privately owned service and repair group Nationwide Autocentres is investing more than £1m in new branding and signage for its 220-strong network.

The 50 former AA Service Centres it bought in 2004 are the first to receive the revisions. These outlets, which retain AA approved status and branding, will be completed this year, then the programme will be rolled out to Nationwide’s other workshops at a rate of around 50 sites annually.

Gwyn Jones, director, says: “As the UK’s leading independent car repair and servicing specialist, we need the signage to distinguish us from the traditional fast-fit format which tends to show lists of products on the buildings.

“We often trade from buildings that are similar in construction to those used by many fast-fits. It is therefore easy for motorists to assume that we are also fast-fits, when in fact we are a technical and mechanical business with less than 5% of our sales in tyres.”

Nationwide Autocentres is the highest placed automotive business in the current Sunday Times Fast Track 100, a ranking of the UK’s fastest growing companies.

Profits for 2005 are projected at £6m. The company aims to have 500 workshops by 2010, and is now focused on growing in Scotland, where it has eight sites.

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