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DaimlerChrysler backs British Motor Show

DaimlerChrysler UK has said it will exhibit at the British International Motor Show in July.

Chrysler, Jeep, Mercedes Car Group and Dodge - which enters the UK market in July - will be exhibiting at London’s ExCeL centre.

Wilfried Steffen, president and CEO of DaimlerChrysler UK, said: "The motor show has always been an important shop window for what’s new and exciting in the motor industry.

“We will be celebrating our forthcoming Mercedes-Benz World at Brooklands development on the Mercedes Car Group stand by showcasing what visitors to our incredible new facility can expect when it opens later in the year.”

Simon Elliott, managing director Chrysler Group, said: "The launch of Dodge is going to be the big news of 2006, and alongside Chrysler and Jeep brands the British Motor Show is a world-class platform for people to discover Dodge for themselves. The new Caliber family hatch and the awesome Ram SRT-10 pick-up truck will both appeal to a broad range of customers. It’s a new brand with the added benefit of an established, expert dealer network.”

Full details of exhibits and models on display at the show will be announced later in the year.

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