Experian, the global information solutions company, has launched DealerView, a new dealer marketing support service.

DealerView provides access to five marketing support services: MarketView, LocationView, ForecourtView, CustomerView and ProspectView.

Rob Whalley, managing director of Experian’s automotive division, said: "Most motor retailers now recognise the value of marketing and will be able to use DealerView as an introduction to these five areas for data driven marketing capability.

"Each of the five elements provides an insight into the sophisticated services available within Experian that can be developed individually or in combination with each other to provide solutions to meet specific needs of individual motor retailers."

DealerView is free to all existing Experian Car Data Check and Vehicle Mileage Check customers.