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Chevrolet drops 3 and Easy payment scheme

Chevrolet is putting its highly successful GMAC-backed 3 and Easy deferred payment scheme to one side and taking the more conventional route of PCPs and discounts for the third quarter.

A spokesman says: “It is time to change, freshen our offers up, do something different. That does not mean 3 and Easy, which was adopted in more than 70% of transactions, will not return.”

It is believed that Chevrolet’s dealers had sought a new finance offers’ direction after 12 months of the initiative, which involved one third down, one third after 12-months and the final third in two years.

On the PCP front, the 39-month format involves 20-25% deposits and APRs as low as 3.7%, while money off deals save up to £2,000 and £2,300 respectively on SX and Sport variants.

This change in tact comes with a Who Wants to be a Millionaire? format radio and website competition. The £1m is on offer to the Classic FM target audience via the GCAP and GMG networks.

Thirty consumers on the radio show will also qualify for a Chevrolet-winning prize draw.

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