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Efficiency drive at Pendragon

Changes at the UK’s largest dealer group, Pendragon, are designed to create greater efficiency.

Chief executive Trevor Finn says he is not changing the dealer group’s middle-management structure from its current franchise-based directorships to regional directorships. However, some field-support roles, which do not need to be specifically tailored to a particular franchise, are being redefined in order to make better use of time and resources.

He adds: “For example, we have an F&I development role, which involves visits to dealerships.

Under the current structure we could have five different people visiting our five dealerships in Cardiff on the same day. Logic says if we have one person looking at all five dealerships in the same region it will be more efficient.”

Since the acquisition of Reg Vardy in March, Pendragon has created a number of working groups which are identifying best practices that can be shared across the group. Finn says early examples of these are Vardy’s “excellent reputation and processes” in the used car sector, and policies within the premium new car business.

During the integration, all the Kerridge dealer management systems used by the Vardy dealerships will be replaced by Pinewood, the DMS owned by Pendragon.

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