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Success for Honda’s B2B programme

Honda has had 3,000 face to face meetings with specialists and local businesses since it started its B2B programme eight months ago.

"Our approach is all about listening to potential customers and then providing a bespoke solution in terms of our product and service offering.

"This is why getting our dealer B2B managers in front of potential customers is paramount and 3,000 face to face meetings in less than eight months is an amazing achievement," said Ashley Wheeler, national dealer corporate manager.

The programme is now supported by 86 Honda dealers all with a dedicated B2B manager in place.

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