Occupying a five-acre site in the heart of the city’s motortrade district, Kass forecasts his Mega-Car venture will sell 1,800 cars in its first year, representing a turnover of around £25m. He predicts that in three years’ time this will grow to 3,000 cars and £40m turnover.
Kass tells AM: “I chose Peterborough as it is the most cost effective area within the east of England. I have had conversations with the council and believe that within the next three years the city will grow significantly. There is great potential here.”
Kass hopes to establish the Peterborough site as a head quarters for the Mega-Car business, which he intends to extend through strategic expansion once it is firmly established.
“I want the next site to be within 45 minutes of here. Areas such as Colchester, Bedford and Ipswich will also be under consideration.”
Kass help set up car supermarket Village Cars in Harlow three years ago, and this, he says, gave him the impetus to open his own.
He says: “You buy cars and you sell cars, with none of the hassle of a franchise. I’m really fired up about this project. The car supermarket game has come on a hell of a lot, with extremely high expectations. We have a very high quality offering.”
Mega-Cars features a 10-car showroom, servicing facility, and space for up to 500 used cars. The vehicles offered will be a mix of low mileage pre-owned (three years old or less), as well as pre-registered cars, which will be less than six months old. Kass expects the sales mix to be 60:40 in favour of the pre-registered vehicles.
Mega-Car will initially be marketed throughout Peterborough and nearby Cambridge, Huntingdon, Spalding and Stamford, through both press and local radio. The total spend will be in excess of £180,000.
Kass will aim to concentrate on volume brands, however, “specialist product will be considered at the right price”.