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Exclusive: Peter Vardy opens second dealership and signs first managing partner

At least 40 new jobs are set to be created in a Fife town where motor retailer Peter Vardy has unveiled plans to open a second dealership.

The company, which has a dealership in Perth, is aiming to open its second Vauxhall operation in Kirkcaldy.

The proposal is yet to be approved by planners but the company has already invested in a site off Caxton Place on the Mitchelston Industrial Estate.

Chief executive Peter Vardy said: “Kirkcaldy is a fantastic location for our second dealership and we are delighted with the site on the town’s ‘motor mile’. Initially the plan is to create 40 new jobs but that could grow further to 60.

“Together with Vauxhall, who chose us as their partner for expansion in Fife, we believe Kirkcaldy has huge potential. As the main motor retail centre, it is already a destination for customers. We are very keen to increase their choice by bringing the Vauxhall name to the town as well as offering a huge range of used cars.”

Plans have been submitted to Fife Council for a new 10 vehicle, 7000sq ft showroom.

The scheme includes converting an existing commercial vehicle workshop into a new six-ramp servicing workshop for cars with a further two ramps dedicated to MoT testing, and a parts centre.

Vans will have a dedicated outdoor display area and two service bays in the workshop, which will also have a new wash and valet unit.

More than 100 used cars will be displayed at the dealership, which will have a large customer car park and a special area reserved for the handover of new cars.

If planning approval is granted, it is hoped the new dealership will be built and open this summer.

Peter Vardy Ltd was established last June marking a new era for a well known dynasty in the motor industry. Peter is the younger son of Sir Peter Vardy, the former chief executive of Reg Vardy, which was founded in 1923 by his father Reg and sold to Pendragon last year.

  • Click on the next page to view our second exclusive Peter Vardy story.
  • #AM_ART_SPLIT# Exclusive: Peter Vardy recruits first managing partner

    Mark Berwick has signed to become the managing partner of Peter Vardy’s Perth dealership.

    The new role will see general managers investing in their own dealership and enjoying the financial rewards of the business they build.

    Berwick, who comes from Perth, joined the company last year as branch manager of the Vauxhall dealership in which he has invested.

    Chief executive Peter Vardy said the franchise model was the key to the company achieving its long-term vision to become a world class retailer.

    He said: “We promised to be innovative when we launched the business last year and the opportunity we are offering is the only one I know of in our industry where outstanding general managers can invest in and benefit directly from the success of the dealership they run.

    “Giving colleagues ownership is the driver behind this unique initiative, enabling partners to do what they do best. From a small investment comes the opportunity of a very good return and the chance for managing partners to enjoy the feeling of running their own business while at the same time benefiting from all the support and structure that a group model gives.”

    He explained that legal, funding, accounting, sales and marketing, IT, HR and other business services would be supplied from within the dealer group allowing partners to concentrate on in running their dealership with the support of the managing director as mentor.

    Vardy added: “Being a general manager can be so limiting. Our managing partner initiative supports GMs in growing an outstanding business with the freedom to be entrepreneurial while enjoying the financial rewards that they deserve.

    “We are looking for outstanding, passionate individuals who really are the best in the business and for whom having a stake in their dealership is an added driver to creating something special.”

    With new dealerships in the pipeline, the company is looking to recruit more managing partners.

    CAPTION: Mark Berwick (seated) signs to become the first managing partner of Peter Vardy, welcomed by chief executive Peter Vardy (left) and managing director Jamie Crowther.

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