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Chrysler to trim models and retailers?

Chrysler Group is planning to pare down its model range and global retail network.

According to reports in the USA, the carmaker held a closed meeting with dealers in Las Vegas last week, where vice president Jim Press signalled the plan.

Press reportedly told dealers that slow-selling models will be dropped, such as the PT Cruiser. Other casualties may be duplicate models between the Chrysler and Dodge brands.

"We have two to three vehicles that serve the same market segment or same customer and compete with each other," Press told the Wall Street Journal outside the dealer meeting in Las Vegas.

"That's not efficient." He added the company is working on a "long-term vision of what the product line should look like ...and where the current products fit in."

He also wants to reduce the 3,700 dealers who represent Chrysler globally.



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