The car will be used as a fundraiser for Shakira’s Fundación Pies Descalzos (Bare Feet Foundation).
The Leon Pies Descalzos features lilac metallic paint, part-leather trim incorporating the Pies Descalzos logo. This emblem also graces the B-pillar, while polished black paint is used on the Cupra’s 18-inch alloy wheels.
“By supporting Shakira’s charity foundation, we show our social responsibility,” said Erich Schmitt, Seat’s president. “All European countries visited by Shakira on her tour will incorporate the possibility to donate money to Pies Descalzos,” added Schmitt.
The fundraising competition will be highlighted across many communication channels as part of Seat’s promotion of the Shakira partnership. It will end on May 15 and the Leon prize car will be presented to its winner at the Barcelona Motor Show in June.
The base for the car is the new Leon Cupra, which is due to hit UK showrooms at the beginning of March.
The goal is to improve the education, nutrition and lives of the thousands of displaced children who are living in perilous conditions in Colombia.