The new process has been pioneered by GM’s Saturn brand across the Atlantic. However, a panel of automotive executives at AM’s round table, believe it’s only a matter of time before dealers in the UK start to discover the potential of Google Earth to communicate with customers.
Jim Saker, Ford’s professor in automotive retail and part of the AM roundtable panel, said: “Google Earth’s searches for dealerships, which is where the dealer comes out and actually introduces you, that sort of stuff is much more prevalent in the Sates, and I think it’s something that will take off in the UK too.”
Google Earth is a free downloadable online programme which combines the power of Google’s search functions with satellite imagery, maps, terrain and 3D buildings. You can:
Got an opinion on this story? Head straight to the AM Forum to get your views off your chest.