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Rolls-Royce opens new showroom in China

Rolls-Royce announced this morning that it has opened its fifth showroom in China.

The new Chengdu Sanhe Automobile Technique Co dealer was appointed to sell the luxury models as a vote of confidence for the region’s growth.

The other Rolls-Royce showrooms in Greater China are located in Guangzhou, Beijing, Shanghai and Hong Kong.

Ian Robertson, chairman and CEO, Rolls-Royce Motor Cars, said: “We are delighted to announce the opening of our new showroom in Chengdu.

"China is a very important market for Rolls-Royce, with sales in 2006 growing by more than 60%, making the region our third largest market in the world behind the USA and the UK. We anticipate further growth in China and expect to open further showrooms later this year."

Robertson unveiled the new Phantom Drophead Coupé at Auto Shanghai, the first time the new convertible has been seen in the Asia Pacific region. Production of the new model will begin at the company’s UK manufacturing plant at Goodwood, England in the summer.

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