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Mini D marketing support for dealers

Dealers are being offered direct marketing support from Mini to help promote the new Cooper D.

It’s the first time Mini has offered the high performance Cooper with a diesel engine; in the previous generation Mini, diesel was only available in the entry One.

Emma Lowndes, marketing manager for Mini, says that dealers outside London are more likely to take up the offer, as the majority of diesel Minis are not sold in the capital.

“We expect diesel to make up 5% of total UK sales this year, up from 3% last year,” she says.

“But I think that Mini customers’ perceptions are slowly changing and that we may even see more sales in the sector than expected.”

Proposed plans for emissions related congestion charging in London could also provide a boost for the Cooper D, which achieves 118g/km CO2, meaning it would be exempt from the charge.

The Cooper D went on sale alongside the new Mini One and the Mini Sidewalk, a special edition of the old convertible.

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