AM Online

Marketing: Tasty Fabia campaign

Skoda has registered huge interest from its latest advertising campaign for its new Fabia model.

Over 260,000 people have watched the advert on Youtube (shown below) over a two week period. It depicts a team of bakers making a new Fabia from confectionary, which mirrors the adverts tag-line: "The new Skoda Fabia. Full of lovely stuff."

Skoda has recorded 37,000 hits on its website www.newfabia.co.uk where customers can learn more about the car and watch a behind the scenes documentary about the advert.

The Fabia promotional trail even extended to our office at AM. Skoda sent us ingredients to make our very own cake.

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