Yaser Shabsogh joins as sales director from Ford of Britain where he was director of dealer operations. Simon Hetherington, previously general manager of vehicle marketing at Toyota GB, takes up the role as marketing director.
Paul Philpott, managing director of Kia Motors UK, said: "These are great additions to the team here at Kia and along with Hamish McCowan, after sales & logistics director, Stephen Kitson, communications director and myself we now have all the skills and talent required to take the Kia brand to new levels in the UK.
"The focus will remain on delivering the best quality products and services to our customers, working with our dealers to ensure the best possible customer experience and enhancing the value of the Kia brand in the minds of the public. I am very confident that the right people are now in place to deliver on that promise," added Philpott.