AM Online

Focus ad music uses car parts

Ford’s latest advertising campaign will feature an orchestra playing instruments created entirely from car parts.

The soundtrack to the Ford Focus television commercial is the work of two American composers who turned 21 parts from the New Ford Focus into music instruments and arranged them to be played by an orchestra.

Hollywood film composer Craig Richey and New York sound designer Bill Milbrodt took apart a Ford Focus five-door hatchback just off the production line.

Milbrodt said: “When we got it to the mechanics shop, it had less than a mile on the clock. We took the doors and fenders off, but we had the body shell intact and we later cut out of that the parts we wanted.”

The 31 instruments each has a name identifying its origin, such as the clutch guitar, rear suspension spike fiddle, hatchback kick drum and handheld gear tambourine.

The commercial will be shown from February 4 on ITV.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.