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Portfolio adds Google Adword

Portfolio, the supplier of showroom and online used car marketing services, has formed a strategic relationship with Google.

 It has become an authorised reseller of Google AdWord, which helps dealers to find new customers by presenting relevant adverts to prospective buyers seeking specific vehicle models or dealer services.

John Simpson, managing director of Portfolio, part of Manheim Group, said: “These are tough trading times that require dealers to spend every pound wisely."

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