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BMW and Mini dealers select Portfolio photo service

BMW and Mini dealers in the UK have appointed Portfolio, the Manheim-owned marketing provider, to provide its photography service for used cars.

Portfolio’s UK network of 130 photographers take more than one million images of cars and commercial vehicles each year to support the promotion of used vehicle stock to both the wholesale and retail markets.

Portfolio’s existing clients include Alfa Romeo, Audi, Chrysler, Daihatsu, Dodge, Fiat, Isuzu, Jeep, Lexus, Mazda, Peugeot, Porsche, Renault, Saab, Seat, Skoda, Subaru, Toyota and Volkswagen.

John Simpson, managing director of Portfolio, said: “The core photographic service offered to Portfolio clients for the past 15 years has proved to be a great success and I believe that it will help to raise the level of customer enquiries and lead to increased sales for BMW and MINI dealerships.”



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