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Skoda Fabia cake ad wins awards

Škoda's Fabia cake advert has won three gongs at the British Television Advertising Awards.

The advert, which sees a full-size Fabia made entirely out of cake to demonstrate the car is 'full of lovely stuff', was created by Fallon and picked up awards for Best 30-60 Second Commercial, the John Webster Award for Best 30 Second Commercial, European Advertising and Cars.

Mary Newcombe, Head of Marketing for Škoda, comments: "The concept for the advert was so different and yet so fitting for the Fabia that it has been a real success.

"Fallon did a fantastic job by pushing the boundaries of creativity and using a simple idea of baking a cake to get our messages across to the consumer."

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