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Free car checks for women’s group

JCT600 is offering Leeds-based businesswomen’s network group Forward Ladies free vehicle checks.

Members of the group can drop into any of the Bradford-based dealer group’s 30 sites for refreshments and use of an office while tyre and fluid level checks are carried out.

John Tordoff, JCT600 chief executive, hopes the ongoing agreement “might sell a few more cars”.

He added: “It’s all about building relationships with other businesses within the community.”

Forward Ladies has worked with JCT600 to research how women feel about the car buying process.

It found that women felt they were still being patronised, were not treated seriously and believed dealers still regard the husband as the key car-buyer of the household.

The dealer group, ranked 14th in last year’s AM100, is also planning to offer the women a fast-track car buying service, where members can contact the general manager of the relevant site directly to make the process easier.

“They all said they hated going through the sales process when buying cars.

They understood why it was this way, but by taking out the middle man, we’ve made it easier for them,” said Tordoff.



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