Benfield Motor Group has launched a new aftersales initiative which promises to match any like for like price on service and repairs.

The "Price Promise" offer includes tyres, exhausts, brakes and clutches and was created to show customers that main dealer service can compete with independent and fast fit garages.

David Collins, commercial director at Benfield, said: "Feedback has been great, with customers coming to us with what they consider to be competitive quotes that are actually higher than our usual prices."

The Price Promise is now available across Benfield’s 25 dealerships.