Press and radio campaign for ATA

The merits of Automotive Technician Accreditation (ATA) is being promoted in a media campaign in a bid to establish the brand as a consumer stamp of approval for motor repairers.

It uses the strapline 'You Know You're OK With ATA' to inform motorists that a garage displaying the ATA logo has at least one ATA accredited technician on site.

A consumer website has been launched click here by the Institute of the Motor Industry, the organisation driving ATA forward.

Advertising has begun in consumer and trade press, and regional radio is being used.

Since ATA's launch two years ago, more than 10,000 technicians have become accredited.

These are mostly within the franchised sector, however it has received support from independent aftermarket companies such as Nationwide Autocentres and ADL.