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Workshops urged to gear up for Tyre Safety Month

Tyresafe, the not-for-profit organisation raising awareness of tyre defects and failures to motorists, is urging the trade to get behind its Tyre Safety Month in October.

Tyre Safety Month posters are available

It is urging workshops to download free promotional material, including posters and press release templates, from its website. click here

Garages are also encouraged to offer free tyre checks during October, which provide an opportunity for customer goodwill as an added-value service and also could lead to incremental sales.

Other suggestions from Tyresafe include hosting an event at a shopping centre or car park orientated to family customers or mobile checks for local business fleets.

Defective tyres and wheels accounted for a fifth of MoT failures in 2007, according to statistics from VOSA.

"Building on the success of last year’s Tyre Safety Month, we would encourage the tyre trade to show the same enthusiasm this year to help consumers understand the dangers of under and over-inflated tyres," said Tyresafe chairman Rob Beddis.

“There are plenty of opportunities for the trade to get involved and show their support.” Tyre Safety Month literature

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