Vindis Group has taken on the Bentley franchise in Norwich after recently purchasing the site from Sytner Group.
Vindis employs 600 people at 16 outlets across Cambridgeshire, Suffolk, Bedfordshire and Northamptonshire.
Situated in Duke Street, Bentley Norwich employs 12 full-time staff which have all transfered over to Vindis and the showroom will display the full model range of new cars, as well as used cars under the Bentley approved programme.
The dealership also has a team of factory-trained service technicians and can offer financial products through Bentley Financial Services.
Michael Mayer, Bentley Motors UK and European regional director, said Vindis’s long-standing relationship with major brands like Volkswagen and Audi as well as a strong focus on customer relations had been important considerations for choosing the group to represent the brand.
Patrick Sneezum, Bentley Norwich general manager, said: “Everyone at the dealership has warmly welcomed the new partnership as Vindis Group has the size, resources and expertise to ensure Bentley Norwich will continue to expand.
“However, there is the additional benefit of joining a family-owned business which has a particularly strong commitment to customer service in the region and a real passion for motoring. These qualities are essential elements of the Bentley ethos.”
Established in 1960, Vindis Group represents Audi, Lotus, Skoda and Volkswagen. The company also represents Volkswagen Commercial Vehicles and owns and operates a bodyshop business which has achieved BSI Kitemark status.
Sytner still has Bentley dealerships in Edinburgh, Birmingham, Manchester and Leicester.