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Chrysler out of Europe by 2011

Chrysler will disappear completely from European car markets in 2011, company bosses have confirmed.

In addition, Dodge will have only a niche role outside of its home market, while Jeep will become the company’s sole international brand.

The new Chrysler 300C and new Voyager MPV will both be sold under the Lancia badge, according to a report from Automotive News Europe.

Lancia will re-badge the 300C and sell it as a replacement for defunct Lancia Thesis executive car and the Voyager as a replacement for the ageing Phaedra MPV.

Lancia will also sell a version of the next-generation Sebring saloon, effectively stepping in for Lybra, which went off sale in 2006. Lancia will also get a version of Chrysler’s upcoming medium-size crossover.

Fiat will sell re-badged Dodge models, according to the report. Fiat’s big Croma hatch will be replaced by Dodge’s new mid-sized saloon and the Dodge Journey crossover will step in for the ancient Ulysse MPV.

It is unclear what will happen to Chrysler’s European dealer network in light of the decision to concentrate on Jeep sales.

Source: Autocar

 



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