Internet tyre retailer Blackcircles.com has launched an online servicing facility which could save motorists up to 60%, said the company.
The new web venture, which is currently being trialled, gives specific pricing according to vehicle, in contrast to the broader menu pricing model commonly used in dealerships and other outlets.
Following the model of its tyre business, customers are able to visit a choice of independent garages which undertake the service work.
Car parts distributor Unipart, which already audits Blackcircles.com’s garage network, will supply car parts.
By next year, the online service facility is set to include vehicles within warranty.
Mike Welch, managing director of Blackcircles.com, said: “We are moving into the vehicle servicing sector with the same innovative business model that has allowed Blackcircles.com to capture around £13 million of the UK tyre market.
He added: “The EU lifted block exemption to clamp down on the selfish behaviour of manufacturers that forced motorists to go back to their dealers every time their vehicle needed servicing. Until now, independent garages have lacked sufficient voice to tell consumers that they have a choice - but we aim to change that.”