Clive Sutton’s Motorati website, which acts as an online matchmaker between consumers and dealers, has signed a deal with Auto Trader to introduce its users to the website.
The initial stage of the partnership between Motorati and Auto Trader is a ‘click through’ facility within the Auto Trader’s ‘Beat the VAT rise’ campaign.
With immediate effect visitors to the Auto Trader website’s new car space will be able to use Motorati, to help them find their new car.
Motorati is stream-lining its business model to earn a 1% ‘matchmaking’ fee once the deal has been made. Motorati will also be offering dealers to buy sales leads in the New Year.
Consumers can build their ideal spec and submit it to Motorati, which then relays the lead to the dealer’s desktop and/or mobile. It is up to dealers to decide what discount (if any) they offer. Consumers are then able to view a comparator of requested and offered cars and seek contact with the dealers.
Sutton, brainchild of Motorati said: “Autotrader.co.uk accounts for the majority of the online space for used cars.
“Following their recent extensive renewal of the website, their offering is a key online venue for most motoring needs. I am delighted that Motorati can now deliver intelligent new car sourcing as a further channel for their new car enquiries.”
Craig Stephens, sales and marketing director, Tradermedia Group, said: "With VAT going up to 17.5% in January consumers will feel the pinch even more than before.
"We hope that by working in partnership with sites like Motorati we will not only be able to help motorists find a new car bargain, but also help dealers get in touch with motorists ready to buy."