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Tool to boost aftersales revenue for Mazda dealers

Mazda Motors UK is to adopt a new tool designed to generate additional repair revenue across 32 of its franchise dealerships by next March.


Plans are also in place to use FGA Computer Systems' Dealer Datapen across at least a further 30 Mazda franchise dealerships by the end of 2009.

In trials over the last year, the Datapen has helped nine Mazda dealers identify more than £300,000 of additional work, 45% of which has been successfully converted to sales.

Nick Castle, aftersales marketing and sales manager at Mazda Motors UK, said that the device had proven very successful in helping dealers to identify future work needed on cars and commercial vehicles and that the results had been well received by customers.

He said it provides an easy and methodical way for dealers to identify future work on vehicles that pass through their workshops.

“Purely paper based systems designed to do a similar job sometimes feel to customers like a hard sell but the efficient identification and follow up process that the Datapen allows is much more customer-friendly while generating valuable incremental parts and labour sales for the dealership,” he added.

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