Volkswagen Commercial Vehicles is sponsoring a new Channel 4 season called Adventure on 4, which starts on April 9 with Around the World in 80 Trades.
The 12-month sponsorship package will include the tag line "Adventure on 4 in partnership with Volkswagen Commercial Vehicles", which will run before and after each programme and will be supported by sponsor-branded promotional trails.
Channel 4’s online video-on-demand service will also feature the sponsorship deal.
It will focus on Volkswagen’s range of vans - the Caddy, Transporter and Crafter – with the closing strapline, “A solid investment whatever your trade. Volkswagen Commercial Vehicles. Let’s Go To Work”.
Steve Reynolds, head of marketing for Volkswagen Commercial Vehicles, said: “This TV advertising is an important and visual part of our communications strategy for 2009.
“In conjunction with our radio campaign, featuring the distinctive voice of Ray Winstone, this will maximise awareness of the Volkswagen Commercial Vehicles brand.”