AM Online

Audi to add two models in 2010

Audi will top and tail its range next year with two new models – the A1 supermini and a revised A8 luxury saloon.

However, head of fleet sales Iain Carmichael insists the brand will not push volume sales in 2010 despite the additions.

He said: “We won’t be self-registering to drive sales – we’ll let customers choose. That will drive demand.”

He said: “Our fleet market share has continued to grow and it is now at 6.1%, but we won’t move penetration forward any more next year.

"Instead, we’ll keep volumes level so as not to make the product too ubiquitous. There is a risk of over-cooking it, but that’s something we will not do.”

Carmichael revealed that Audi is on course to register 90,000 vehicles in the UK this year – 10% down on 2008’s figure, but ahead of its 85,000 sales prediction at the start of the year.

He expects Audi to sell 95,000 models in the UK next year in a market it predicts will be 1.75 million units.

Details of the new A8 model will be released soon with the car going on sale in March.

The new A1 supermini is due to arrive in the UK in quarter four of 2010.



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