For the first time, a Hyundai will be displayed in the Harrods London store as the marque steps up promotion of its latest ix35.

The car will be on display at the world-famous Knightsbridge store for this week.

The white ix35 – a top-of-the-range Premium model - is being showcased in the Brompton Road window display, with Hyundai staff on hand to answer product questions about the new model.

Hyundai’s managing director, Tony Whitehorn said: “We are very proud to have our newest model on display in such an iconic location. Like everything in Harrods, the ix35 has been designed to be stylish, great value and of the highest quality.”