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Service chain tried to fool customers with price based on Citroen Dyane

A car servicing online marketer has again fallen foul of the advertising watchdog after running an advert which could mislead customers into thinking they could get their Citroen serviced for £89.

Servicing Stop, based in Barnet, ran a sponsored web link in June which stated ‘£89 full Citroen service – great savings on dealer prices’.

When challenged by the Advertising Standards Authority to prove the claim, Servicing Stop provided an invoice and referred the ASA to its website which promoted a full service on a Citroen Dyane for £89.

The ASA was concerned that the £89 offer only applied to a car which had ceased production in 1983, and that the advert had not made this clear and was likely to be interpreted by customers as applicable to all current Citroen models.

“Since the ad did not make clear the models to which the offer applied, we concluded that the ad was misleading. The ad must not appear again in its current form. We told Servicing Stop to ensure that they made clear all significant qualifications in future,” said the ASA’s statement.

Earlier this year Servicing Stop was banned from using an advert which claimed to undercut dealer services, after it failed to prove it offered the same standard of service at lower cost.

 

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