What Car? and Motoring.co.uk have extended their existing partnership which will see both companies passing on new and approved used car sales leads to manufacturers and dealers in the UK.
Motoring.co.uk currently powers the What Car? website for new car search, offers and deals.
What Car? re-launches its used car valuations section later this month and will begin collecting data from users, in return for a PDF certificate verifying a car’s value.
Valuations will be updated daily on the What Car? website.
The data collected by the partnership will be pre-qualified through Motoring.co.uk’s advice centre before leads are then passed on to manufacturers.
Motoring.co.uk believes it will be able to triple its output of 5,000 leads a month due to the new partnership development.