The Co-operative Motor Group has cut its labour rates by at least a quarter and introduced interest-free loans for aftersales customers at its dealerships.
The moves form a group initiative entitled ‘Driving Down The Cost of Motoring’ and are being accompanied by a marketing campaign to raise awareness of its services.
The Co-op said it has reacted following research by the RAC that the cost of running a new car is now almost £6,000 per year. Its measures could save customers owning a small car such as a Peugeot 207 up to £550 per year.
Tony Guest, general manager at The Co-operative Motor Group, said: “Carrying out essential maintenance is a necessity and in the wake of the austerity measures we know people are worried. That’s why we have launched the initiative to take some of the financial pressure away from consumers and to offer more flexibility.”
Service customers needing repairs can apply for a 12 month interest-free loan to cover the cost of the repairs and items such as accessories and warranties between £300 and £3,000. The loan facility is provided by Barclays Partner Finance.
The offer is also available to existing service plan customers to pay for any additional repairs. The group also offers an MoT and service package priced from £80, including collection and delivery.
These latest measures follow its recent launch of an aftersales charter and price promise aimed at reinforcing its commitment to offering a transparent and fair approach to doing business.
Under the charter, its dealerships will match any like-for-like servicing and repair quote using genuine manufacturer parts. Customers can also be reassured every invoice will be explained in full, detailing the work completed, applicable charges, and the benefits of labour and parts guarantees.